Dataprotection

Last updated October 26, 2026

This policy explains how we protect the information our clients trust us with, and the contact information we use to run campaigns.

Our role

When we run campaigns for a client, we act on that client’s behalf as a service provider. We use the information only to deliver the agreed work and follow the client’s instructions. The client remains responsible for its own customers and leads.

What we handle

Client business details, access to ad and email accounts, campaign content and results, lead and prospect contact information, and the replies we receive.

Access

• Only people working on a client’s account can access its information.
• Accounts use individual logins and two-factor authentication.
• We ask for partner or agency access to ad accounts instead of passwords, and never ask for passwords to be sent by email.
• Access is removed when an engagement ends.

Storage and security

Information is kept with reputable service providers, sent over encrypted connections, and not kept on personal devices beyond what the work needs.

Service providers

We use a small number of providers for email sending, data, customer relationship management, scheduling, ad platforms and storage. A list is available to clients on request, and we will tell clients before making a change that affects how their information is handled.

Retention and deletion

When an engagement ends, we delete or return client campaign data within 30 days of a request, except opt-out records, which we keep so people aren’t contacted again, and records the law requires us to keep.

Breaches

If we discover a breach involving client information, we will tell the affected client without undue delay and help them meet their own obligations. We keep a record of every breach, and notify affected people and regulators where the law requires.

Requests from individuals

If someone asks to access, correct or delete their information, we help our client respond, and pass on any request we receive directly.

Confidentiality

Client information is confidential. We never use one client’s information for another client. Questions: samuel@thesentcompany.com.